Affiliate marketing is a performance- and
commission-based program by selling your own products on e-commerce websites or
promoting other products you like or that has more demand among consumers,
either through an affiliate marketer or by becoming an independent affiliate
What is Affiliate marketing in simple steps?
Affiliate marketing is a chain reaction entitled among four different parties such as the merchant, the network, the publisher and the customer/consumer. Let us see how these four factors are put in the loop together.
The merchant: In this case, if you are the product owner, then you are
the merchant, and you will approach several affiliate marketers on top and
enter into a business relationship with them to sell all your products by
fixing a marginal price. Once your product is sold, a certain percentage from
the selling price goes to the affiliate marketer, as given in the contract
agreement, and you will receive the rest of the profit.
Here, the affiliate marketer becomes a
publisher of your product and enroll for promoting the product on their website
that creates awareness among consumers about your product.
At the same time, you can copy your product
link from the affiliate marketer’s website and publish it in any of the blog
websites that you are entitled to or possess something like that.
1. The Consumer:
Consumers or customers play an important role
in affiliate marketing because they are the reason for sales and without sales,
there is no affiliate commission going to the respective promoter or publisher.
In some cases, the merchant lets the customer know that the product is enrolled
in affiliate marketing and be transparent with whatever the procedure is. But
it does not happen to be the same with all products of all merchants.
Though there are no hidden charges that will
be levied on consumers when the merchant is enrolled in affiliate marketing,
still it is suggested not to disclose such things to the product buyers.
2. The Network:
This is the payment communication channel
between the merchant and the affiliate marketer. The affiliate marketer will
have a separate payment channel to manage and maintain commission pay-outs with
the merchant. This could be a third-party app as well but it depends on how
reliable it is during transactions. This is very important because an affiliate
marketer might be in affiliation with multiple merchants and everyday tracking
of pay-outs is always required.
3. The Affiliate:
Affiliates vary from person to person or one
company to another company. They can be a single individual who promotes the
merchant’s products or can be companies as well, who do it on product-type
based promotions with the list of products of merchants listed on their
website. Irrespective of independent or a company-based affiliate marketer, the
commission comes into place only after the sale is commenced.
affiliate marketing program provider in India
Many affiliate marketing companies are
emerging in India with the increase in demand for buying products online has
clicked up well. Yet, there are few best affiliate marketers who are offering
the best commissions by offering different programs for both individuals and
1: Flipkart Affiliate
With Flipkart you can earn up to 15% affiliate
commission just by promoting their brand in the form of app installation with
new users and also by promoting their own products or other top-selling
products; it is free to join.
2: Amazon Associates
Amazon has a list of more than a million
products and contains a great consumer/customer database. Affiliates, who
enroll with Amazon for advertising, will be paid a commission up to 12% on
every sale of a product purchased by the consumer through affiliates’ reference
links; joining is free even here.
3: eWebGuru Affiliate
eWebGuru provides a unique URL to you after
registering with them as an affiliate partner. You are allowed to sell products
and services of eWebGuru on the website, and you can display the link on your
social media network accounts for promotion. The commission paid by eWebGuru varies
as per number of sales provided by an affiliate, but definitely, you can earn
well, and you can join for free.
4: MakeMyTrip Affiliate
If you have a travel-centric blog or website
or tied up with any other blog or website for promotions alone, then you can
earn an unexpected commission amount from MakeMyTrip Affiliate.
5: Godaddy Affiliate
Godaddy Affiliate works similar to eWebGuru,
whereas here you earn from clicks that your reference link gets from customers.
The commission varies from clicks to sale of Godaddy products through the
reference link you promote.
In today’s market, many affiliate partners are
offering commission-based programs for your benefit. Grab it and make use of it
in a correct manner; otherwise, there are chances that you may not get over
your competitor affiliates if you lose the momentum.
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